ADIDAS, INDIA & THE WORLD CUP

By Romulo “Je” Alipio and Manish Mishra

This week we'd like to share with you an interesting story about adidas, which launched a hugely successful

mobile application in India during the World Cup and used the BuzzCity Advertising Network to promote it.

Now, you don't normally associate football with India, but during the World Cup a lot of us were just as crazy about the game as fans elsewhere.

Adidas made it easy for Indian users to follow the action.

And the combined reach of the Djuzz platform and the BuzzCity ad network ensured that adidas' targeted audience knew all about the application.

The BuzzCity Campaign Planner

By Delynn Ho, VP Sales

This week, I'd like to walk you through the BuzzCity Campaign Planner, an easy-to-use online tool that can help you target your mobile advertising campaign, estimate the amount of traffic it will receive and maximise the return on investment.

The Campaign Planner – which can be found at planner.buzzcity.com – provides statistics on over 230 markets as well as a list of our top markets.

Calculating Ad Traffic Using The BuzzCity Campaign Planner

By Delynn Ho, VP Sales

The BuzzCity Campaign Planner provides a host of demographic and publisher site data for markets across the BuzzCity Ad Network. You can use this to estimate the size of your viewing audience and the required budget.

Let's say for example that my company is running a promotion for a female spa in Jakarta. Our research shows that women aged 30-34 are the most likely to take up the service. And these women enjoy Entertainment and Lifestyle content. If we run a campaign on the BuzzCity Ad Network targeting this market segment, how many pageviews should we expect?