Time for your annual checkup? Need a root canal? Heart surgery? Or even a sex change operation? More and more people are traveling overseas to seek medical treatment. For some, the quality of medical care is simply better outside their own country; for others, the cost savings are significant.
The growing size of the medical tourism industry – estimated by some analysts to be worth US$40 billion annually – is leading hospitals to more aggressively promote their services to overseas patients.
Today, I'd like to take a look at one such effort – a mobile portal and ad campaign by one of Thailand's leading private hospital groups, Samitivej Hospital.