By Hisham Isa, Vice President (Marketing)
"What is your highest priority item to take as you leave the house?"
This is a question that we asked more than 3600 consumers in 20 countries -- from Bangladesh to the United States -- across the BuzzCity Network.
The number one answer by far was the mobile phone, ranking higher than money or keys.
But while mobile devices have become an integral part of people's daily routines, consumers are hungry for more content - particularly local content - and they are open to mobile commerce, a sector that is still largely underdeveloped.