In this week's column, we continue our series on mobile banking with a look at distribution.
When it comes to expanding financial services, distribution is the name of the game, particularly if you'd like to reach new consumers, such as the UnderBanked - people who have trouble accessing financial services or who do not have bank accounts.
To reach these consumers, banks need to look beyond traditional forms of distribution. They need to look beyond building bank branches. They need Branchless Banking.