By Hisham Isa, Vice President (Marketing)
The companies that provide consumer products and services are always on the look out for creative ways to market their goods.
|TV Ad Dollars Are Shifting |
to Web Videos
Television ads used to be at the top of the ladder.
Then, viewers started recording programmes and fast-forwarding through commercials.
Enter product placements - a Coca-Cola cup here, an iMac there.
Now, though, a key group of consumers - youth aged 18 - 35 - are watching less television altogether, be it live or taped and are spending increasingly more time with other media devices - phones, tablets, game consoles and computers.
The changing nature of media consumption has led some brands to adapt again, this time becoming the producers and sponsors of their own content. (You'll want to read on: I'm about to share two great videos!)