2010 saw a huge growth of the mobile internet as more users took advantage of cheaper data rates and much improved handsets. Our ad network grew by over 90% compared to 2009 and advertiser campaigns have also increased.
More than 2500 advertisers ran campaigns and increased their expenditure in several key markets.
India continued on its growth curve – in Q4 more than four billion ads were delivered to Indian audiences - and for the first time outpaced Indonesia to secure the number one spot.
The top 5 most active countries in Q4 were:
- India : 4 billion impressions served
- Indonesia : 3.0 billion impressions served
- United States : 1.1 billion impressions served
- South Africa : 0.9 billion impressions served
- Kenya : 0.5 billion impressions served.
To view the report in full, please visit the Reports section of the BuzzCity website.
By Hawa Omar, Sales Director, South Africa
Whether you want to buy an iron, a birthday present for your nephew, a bus ticket, haircare products or meat for the braai, Shoprite has it all and usually at a good price. With over 1000 outlets in South Africa, Shoprite is South Africa's largest supermarket chain. The company, which also has 36 stores in twelve more African countries, focuses on turnover and targets middle-income consumers.
And like a growing number of Fast Moving Consumer Goods (FMCG) businesses, the South African superstore has begun promoting its goods on the mobile internet with banner ads and interactive pages.
FMCGs, in general though, are not making the most of mobile. CEOs need to take a step back and look at how internet giants like Amazon grew their online communities and markets, then adapt these lessons for the unwired.
By Delynn Ho, VP Sales
Our partners spoke and we listened. In this case, mobile application publishers said they don't like losing eyeballs. Unless, Je tells me, it's part of a really rad game like Inferi Dii. But when it comes to users exiting an app because they've clicked on a banner ad, that's not so cool.
So, please allow me to introduce m-Ads . . . banner ads that open inside an application.
By Delynn Ho, VP Sales
Here at BuzCity, we've noticed that travel and hospitality providers are increasingly turning to mobile to market services and interact with customers. In previous entries, we've already looked at how carriers – like SriLankan Airlines and Malaysia Airlines – have been using mobile to sell tickets, track bags and more.
But what about after the flight?
This week, we look at a mobile campaign run by Hotels.com, which – as the name probably tells you – is a platform for travelers to find a place to stay.
