Why aren't more people banking with their mobiles?

By Hisham Isa, Vice President (Marketing)

Financial institutions have a long way to go in terms of educating consumers about the availability and advantages of mobile banking.

That's the key conclusion of a BuzzCity survey of mobile users in twenty benchmark countries across four continents.

Contrary to popular belief, concerns about security are not holding back the industry. While that may have been an issue in previous years, the problem today boils down to awareness.

The BuzzCity Report Vol 4 Issue 2 (April 2014)

In the last quarter the network grew by another 15% and each day we deliver close to 1 billion advertiser banners. 

More household brands are advertising on mobile and not least among them are banks and financial services. Digital, and in particular mobile, of course offers opportunities for financial services to reach new market segments and deliver a different customer experience. Consequently, mobile banking has come to mean different things to different banks and each deploys mobile to suit their customer base.

In this report, we observe some growth of mobile banking, the rise of mobile-based banks and learn that many are yet to uncover the value proposition of banking with mobiles. 

More people are adopting mobile banking, and finding it easy and useful up but adoption has not seen more growth primarily because feel they do not need mobile banking. Adoption has defied popular belief of age bias but appears to have a gender bias. 

We continue to look at those hotspots that have attracted advertising dollars and are likely to do so in the coming months. We note particular advertiser interest in Pakistan and Bangladesh while rapid growth continues in Latin American markets.

Please download the report here

Tips for Retailers

By Hisham Isa, Vice President (Marketing) 

Mobile users are constantly connected. Don't forget it. Whether they are in traffic, at home, the office or walking on the street, consumers are online.

What does this mean for retailers?

Here are a few tips . . .

Mobile & Desktop Campaigns – 4 Simple Steps

Consumers’ adoption of PCs, smartphones and tablets has given need for advertising campaigns to be spread across multiple screens for marketers to stay in front of audiences.  

From April 2014, advertisers can do just this on the BuzzCity Ad Network.