By Delynn Ho, VP Sales
Time for your annual checkup? Need a root canal? Heart surgery? Or even a sex change operation? More and more people are traveling overseas to seek medical treatment. For some, the quality of medical care is simply better outside their own country; for others, the cost savings are significant.
The growing size of the medical tourism industry – estimated by some analysts to be worth US$40 billion annually – is leading hospitals to more aggressively promote their services to overseas patients.
Today, I'd like to take a look at one such effort – a mobile portal and ad campaign by one of Thailand's leading private hospital groups, Samitivej Hospital.
Our recent release of the Mobile Ad Index for Q3 2010 received a lot of interest. In particular, attention focused on Kenya which has seen 6 months of triple digit growth ; probably a direct result of the price war between Zain and Safaricom.
So we thought we’d share a bit more about the Kenyan mobile user and what they usually get up to …..
Who is the Kenyan mobile surfer?
By Romulo “Je” Alipio and Manish Mishra
This week we'd like to share with you an interesting story about adidas, which launched a hugely successful
mobile application in India during the World Cup and used the BuzzCity Advertising Network to promote it.
Now, you don't normally associate football with India, but during the World Cup a lot of us were just as crazy about the game as fans elsewhere.
Adidas made it easy for Indian users to follow the action.
And the combined reach of the Djuzz platform and the BuzzCity ad network ensured that adidas' targeted audience knew all about the application.
By Delynn Ho, VP Sales
This week, I'd like to walk you through the BuzzCity Campaign Planner, an easy-to-use online tool that can help you target your mobile advertising campaign, estimate the amount of traffic it will receive and maximise the return on investment.
The Campaign Planner – which can be found at planner.buzzcity.com – provides statistics on over 230 markets as well as a list of our top markets.
