By Manish Mishra, Chief Revenue Officer
Let's say that you're selling smartphones - or financial services or beer for that matter - in South Africa and you'd like to market your product to your core audience.
You know that a majority of your consumers are male.
If your budget is big enough, you might consider advertising on ESPN.
But wait, did you know that even ESPN - whose audience is 85% male - sees mobile as a great way to reach male consumers?
But wait, did you know that even ESPN - whose audience is 85% male - sees mobile as a great way to reach male consumers?