Our Chief Revenue Officer, Manish Mishra, will be sharing deep insights on the Indonesian consmer in “Mobile Advertising for Maximum Reach to Target Customers”.
Manish has worked closely with Brands and Agencies in scaling their campaigns across South East Asia, South Asia, the Middle East and Africa. His most recent challenge is to develop best practise strategies for brands across the BuzzCity Ad Network.
He is best positioned to share the latest on consumer attitudes and how Brands can make mobile advertising work for them.
We look forward to seeing you there.
By Lai Kok Fung, BuzzCity CEO
John Wanamaker, a US merchant in the late 1800s, famously once said “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
We are much closer today to solving Wanamaker’s dilemma. Internet metrics and computer algorithms make it possible to target ads to users who are likely to act on them.
Providing the parameters to computers to analyse the data and filter out the white noise has been a passion of mine since grad school. Back then, I wrote a PhD dissertation on “adaptive learning” with the somewhat clunky title “Deformable contours : modeling, extraction, detection and classification”.
For example, I would feed a database of images into a computer and directed it to locate the ones shaped as keys. The first lesson was that you need to start with some assumptions and a model, otherwise it takes too long for the computer to find what you’re looking for. Second, you have to realise that your initial model is not perfect. You need it to adapt based on experience.
The picture above was taken from my thesis. In clockwise direction, it shows the original "noisy" image, the intermediate processing step called the "edge magnitude", the final and initial boundaries.
