The BuzzCity-NUS Digital Media Forum will provide support for market validation of prototypes via a series of awards to promising start-ups and research teams.
Finding the right marketing channel and getting market validation are always challenging for start-ups. With a small domestic market, Singapore companies face additional difficulties to market their products internationally. These awards provide companies with a channel to distribute and charge for mobile content products or services internationally. Companies will receive support in the form of technical assistance, marketing knowledge, cash and advertising credits.
Over a period of a year, 8 awards, each valued at $5,000 will be given away. Panelists from academia and industry will select awards for mobile content related products or services, including:
1. Prototypes that are ready for market testing
2. Business models ready for market validation in order to secure more funding (i.e. validated track record)
3. All start up projects, including but not limited to those from NUS or HOTSpots.
The award is not:
1. Funding of research and development of ideas for new products;
2. A funding scheme in exchange for equity stake in start-ups.
Judging criteria
A panel of judges led by BuzzCity will review all applications submitted for the award. After initial evaluation, short-listed projects will be asked to turn up for presentation and interview. Projects that are sound and promising will be given the award. Schedule for Submission of application:
1) 21 Sept 2007
2) 18 Jan 2008
3) 18 Apr 2008
Please email all applications and enquiries to dma@buzzcity.com . Download application form here
