KENYA : MOBILE PHONE USE

Our recent release of the Mobile Ad Index for Q3 2010 received a lot of interest. In particular, attention focused on Kenya which has seen 6 months of triple digit growth ; probably a direct result of the price war between Zain and Safaricom.

So we thought we’d share a bit more about the Kenyan mobile user and what they usually get up to …..

Who is the Kenyan mobile surfer?