By Anne Catherine Nunes, Account Director
Back in 2009, we published an article on GammaLife called "A Tale of Two Banks" about two French financial institutions - Credit Agricole and Mutuelles de Mans Assurances (MMA) - that were both using mobile to engage consumers, particularly youth, but in very different ways.
Credit Agricole was taking a straight-forward sales approach, providing information about financial products and a connection to sales agents. MMA, on the other hand, created a branded portal with no direct sales component; MMA's site, Mon Mobile Adore, offered users the ability to set up their own mobile home page and download simple mobile content like ringtones.
Now, four years later, how are the two banks doing? Have these early-adopters of mobile stuck to the same approach or changed course?
