Publisher Update : Audience Profiles

By Evelyn Tay, Director, Publisher Alliance

From November 2014, Publisher accounts are supported with Audience Profiles to help each publisher put across content / services to the right people in the most effective way.

These profiles are derived from continuous sampling of visitors to each Publisher site (or application) and can be found in the Audience Profile selection from the dropdown menu.

Advertiser Campaign Tools - September 2013

By Joey Ho, Director, Partner Communications

BuzzCity is making it easier for advertisers to target their campaigns.  We've broadened the selection of carriers and included more handset makes.  You can also target a campaign specifically for smartphones, feature phones or tablets.