By Hisham Isa, Vice President (Marketing)
South Africa is a unique market, yet one that offers good lessons to mobile enthusiasts and advertising/marketing executives worldwide.
Less than fifteen years after the fall of apartheid, economic disparity in this country of nearly 50 million is acute. First World and Third World economies live side by side. Yet while some workers from the townships and rural areas earn a living inside the wealthy enclaves, the rich and poor in South Africa are generally more separated and live more apart than in any other country I've visited.