May 30, 2012

India 2012

By Manish Mishra, VP Business Development and Country Manager (India)

It would be difficult to overstate the tremendous growth in India's mobile market over the past few years . . . and the increasingly important role mobile plays in retail advertising.

Whether you want to see a preview of the latest Bollywood film, check out a new car or go shopping, you can do it from an Indian phone.

Thanks in part to increased penetration and cheaper smartphones, m-Commerce is becoming more accepted everyday. But unlike a few years ago when Indian mobile ads mainly promoted direct sales, marketing and branding is back!

May 21, 2012

Mobile in the Moment of Truth

By Hisham Isa, Vice President (Marketing)

When does a consumer decide to make a purchase?

Increasingly, this 'moment of truth' is occurring on mobile.

And brands that don't actively use the medium to engage consumers - by providing information and sparking conversations about products, as well as ways to buy them - are under-performing and losing sales.

It's that simple.