September 21, 2011

Earning Money as a BuzzCity Publisher

By Delynn Ho, VP Sales

The BuzzCity Ad Network enables mobile website publishers and application developers to monetise their content with advertisements. Partners earn a share of the revenue for each ad clicked while retaining complete control over how and where the ads appear.

So if you've created a mobile site - whether it's to talk about sports, music or share your views on everyday life -- and you'd like to make some money, this blog entry is for you.  Today, we're going to walk you through the basics of becoming a BuzzCity Publisher and answer some commonly asked questions about payments.

September 08, 2011

Mobile Entertainment Comes of Age, Revealing a Treasure Trove of Opportunities for Brand Engagement

By KF Lai, CEO

Anyone who still believes that mobile gaming is the domain of the spotty teenage boy urgently needs to update their thinking. All age groups are now engaging in regular and immersive mobile entertainment activity on their mobile phones, and the proportion of women playing mobile games is rising fast. Those agencies and brands that understand the new dynamics of mobile entertainment can take advantage of this powerful channel to reach mainstream consumers with “byte size” commercial or branded messages.