July 15, 2013

Mobile Strategies for Small Businesses

By Hisham Isa, Vice President (Marketing)

You run a small business.

You know that your consumers spend a lot of time on the phone, not just talking, but surfing the web, chatting with friends, watching videos, buying movie tickets, checking out travel sites and more. After all, you do the same thing.

You know that it makes sense for your business to engage customers online and on their phones.

You realise that if you don't have a mobile strategy, you're missing out and may actually lose customers to your competitors.

But you don't know where to start.

At BuzzCity, we realise that small businesses need to be on the web, but that they don't have the same resources to work with as big companies.

Here's what you can do . . . .

The BuzzCity Report Volume 3 Issue 3

The latest edition of The BuzzCity Report is now available. 

In the last six months we’ve reported on the improved consumer trust in mCommerce and how this may yet outpace mobile entertainment in 2013. Despite closures in high-street retailing in many markets early this year, reports have since surfaced pointing to the rise of mobile commerce. Not surprisingly, we also saw an increase in mobile ad spends across numerous industry sectors. Advertisers included Media, Airlines, Fast Food Chains, Banking, Education and Property.

Over this period, our network delivered more than 125 billion paid ads, this is 60% of all ads served in 2012 as consumer and advertiser activity continues to increase on the mobile Internet.

July 12, 2013

Advertiser Inventory Alert : July 2013

Content consumption patterns continue to evolve but one thing is clear, mobile dominates! Mobile phones keep users constantly connected and this has important implications for media buyers – particularly as new users come online.

In the July edition of our Advertiser Inventory Alerts we’ve identified Nigeria, Pakistan, Bangladesh, Sudan, Kuwait, Qatar and Oman among those markets where high returns are possible at USD 1 cent.

Please download the latest inventory alert for more markets we’ve identified this month.

July 04, 2013

Why Mobile Marketing is a Must for Small Businesses

By Hisham Isa, Vice President (Marketing)

Consumer appetite for m-commerce has grown substantially over the past year, presenting small businesses with new opportunities and revenue streams.

Simply put, if you're not marketing and selling on mobile, then you're missing out.

Consider this . . .