February 25, 2015

Targeting Ads for Relevance and Scale

By Manish Mishra, Chief Revenue Officer

Let's say that you're selling smartphones - or financial services or beer for that matter - in South Africa and you'd like to market your product to your core audience.  

You know that a majority of your consumers are male.  

If your budget is big enough, you might consider advertising on ESPN.

But wait, did you know that even ESPN - whose audience is 85% male - sees mobile as a great way to reach male consumers?

February 16, 2015

BuzzCity Tours: Jan – Mar 2015

BuzzCity, as always, will be at the forefront at several conferences, workshops, and seminars across the globe, and we hope to meet with you.

Below is the list of events where you can catch us at, along with the BuzzCity personnel that you can schedule a meetup with.

February 12, 2015

BuzzCity at Clickz Live Jakarta 2015

BuzzCity is proud to be the Gold sponsor at Clickz Live Jakarta 2015, happening on 24-25 March at Grand Hyatt Jakarta.

Our Chief Revenue Officer, Manish Mishra, will be sharing deep insights on the Indonesian consmer in “Mobile Advertising for Maximum Reach to Target Customers”.

Manish has worked closely with Brands and Agencies in scaling their campaigns across South East Asia, South Asia, the Middle East and Africa. His most recent challenge is to develop best practise strategies for brands across the BuzzCity Ad Network.

He is best positioned to share the latest on consumer attitudes and how Brands can make mobile advertising work for them. 

We look forward to seeing you there.

February 10, 2015

Online Shopping Routines - South Africa

By Nicholas Hodge, Country Manager, South Africa

Empowered by technology, consumers use every channel available to make purchasing decisions, particularly on mobile. This has led to the rise in online shopping in many markets, including South Africa.

There is clear growth of online shopping in South Africa and the number of online shoppers among our South African audience continues to rise. By Nov 2014, nearly three quarters of South African mobile surfers visit online shopping sitesIn a similar study in earlier in the year (April 2014) we found just as many South Africans shop with their PC’s (26%) as they do with mobiles (26%).