February 25, 2013

Brandsafe Channels on BuzzCity

As more brands begin advertising on mobile, we put more effort into a white listing effort to create a brandsafe advertising environment. If the goal is to get exposure to your brand, asking for specific channels makes sense as you want the right audience to see your brand. 

Each channel is a collection of sites aggregated together for advertisers providing high reach environment in a single category or theme. Each channel directs your banner ads to the right audience from a large variety of traffic available.

February 06, 2013

Did BB Miss an Opportunity?

By Lai Kok Fung, BuzzCity CEO

Blackberry is trying to reinvent itself with the much-publicised launch of BB10.

But the company is making two big mistakes:

One, it's focusing on the wrong markets.

Two, it should market its product to feature phone users who are on the cusp of upgrading to an affordable smartphone.

February 04, 2013

Bridging the Advertiser Disconnect

By Hisham Isa, Vice President (Marketing)

Advertisers are living in the past.

Consumers are spending 10 - 30 % of their time in front of their phones, yet mobile accounts for about just 1% of marketing budgets.

Clearly advertisers need to spend more on mobile.

But that's not all.

They also need to provide useful and entertaining content that people will want to share.

And they need to do a better job of helping mobile consumers find them in the first place.