March 17, 2014

Mobile Hotspots: Latin America 2014

By Hisham Isa, Vice President (Marketing)

Rising smartphone penetration and cheaper phones are leading mobile advertisers to take a fresh look at Latin America, where there are now more mobile devices than people.

Brazil and Mexico are attracting the most attention.

But we are also seeing significant advertiser interest in Argentina, Costa Rica, Columbia and Guatemala.

In the fourth quarter of last year, the BuzzCity Network served nearly 3.5 billion ads across the region, up 55% from the previous quarter. We expect more than 4 billion impressions in the first quarter of this year.