June 26, 2013

Starting a Campaign with BuzzCity

Advertisers now have a diverse array of mobile tools to choose from to connect their messages and interactions with consumers thanks to advancements in mobile. Display advertising on mobile is one of these tactics and has been successfully used by advertisers to drive brand awareness, purchases, and loyalty. 

Here's a quick guide on how to setup a mobile campaign on BuzzCity in a few easy steps.

Starting A Campaign with BuzzCity: FAQs

Here are some of the most frequently asked questions we receive from people starting a campaign on the BuzzCity Advertising Network. If you have a question, please let us know.

June 18, 2013

So, What Are Rich Media Ads?

Are you looking to increase interactivity and consumer awareness of your brand?

If so, you should consider using rich media mobile ads.

According to a two-month study earlier this year by the Interactive Advertising Bureau, consumers react more quickly to rich media ads, which they find to be generally 'better' than standard mobile ads. Rich media generates higher brand recall – of both brand names and messaging – and nearly twice the interaction rate of standard banners.

In this article, we provide an introduction to Rich Media Ads as well as some initial steps for getting you started.

Let's begin though with a brief look at the evolution of mobile ads (we promise it will be quick!) . . .

June 10, 2013

Advertiser Inventory Alert : June 2013

While some struggle to keep up with the explosion of digital channels, the savvy marketer is going where the consumers are – and are getting there first. Those who are keen to get to where the customer is, will want to start early; when the cost to test is relatively low.

To this end we have identified markets that may be of interest to advertisers and media buyers running trials or exploring opportunities in non-traditional markets. In each of these markets a significant amount of traffic is available at the minimum bid price of USD 0.01 per click.

Please click here to download the Advertiser Inventory Alert for June 2013. If you would like to be included in our monthly releases, please email april[at]buzzcity.com.