January 21, 2015

Publisher Update : Audience Profiles

By Evelyn Tay, Director, Publisher Alliance

From November 2014, Publisher accounts are supported with Audience Profiles to help each publisher put across content / services to the right people in the most effective way.

These profiles are derived from continuous sampling of visitors to each Publisher site (or application) and can be found in the Audience Profile selection from the dropdown menu.

January 19, 2015

Mobile & Travel 2015

By Hisham Isa, Vice President (Marketing)

The number of travellers - both business and pleasure - who are depending on their mobiles to make travel decisions and purchases is rapidly on the rise, according to findings from BuzzCity's latest survey of mobile users from 25 benchmark countries.

Not only are consumers using their phones to purchase tickets and book accommodation, they're also increasingly relying on their mobile devices for information and entertainment while on the road.

Some astute travel industry brands are already capitalising on this shift, thinking beyond their websites and purchase apps to how they can really engage consumers and improve their travel experiences. If you're in the travel industry and not already doing this, take note or risk losing market share in the year ahead.

January 14, 2015

Best Cities for Free WiFi - Jan 2015

Multi-channel surfing has resulted in higher demand for access among travellers and meeting this demand may yet be business critical for airports, hotels and public transport services.  In our latest report on Lifestyle : Mobile & Travel (pg. 21), free hotel wifi was one of the items 39% of travellers looked for, so the this recent news comes as no surprise. 

The BuzzCity Report Vol 5 Issue 1 - Jan 2015

Over the course of 2014 we delivered 321 billion ads, a growth of 19% from last year. This growth comes as advertiser trust in mobile grew together with our aggressive culling of fraudulent traffic.

The last year saw smartphones become a mainstream mobile surfing tool across our network and e-commerce grew in markets like India, Indonesia and Malaysia. We believe this will only increase as more surfers turn to 4G services in markets across our network.

Just as mobile has transformed online commerce for many, we see similar transformations in the travel industry. This report includes a survey on travel  that shows more than a quarter of mobile users now booking tickets on their mobiles.  

January 06, 2015

Brands Take To Mobile

The last year also saw smartphones become a mainstream mobile surfing tool across our network. By the end of the first quarter, more than half the users on our network used smartphones. By January 2015, 66% of our audience is surfing with smartphones.

With mobile now the first screen in consumers lives — and a primary channel for brands to connect with consumers - advertisers need to take a consumer centric approach to their marketing programme for 2015.

Learn from a variety of brands who have accomplished their business goals in various through the line campaigns on the BuzzCity Ad Network.