January 14, 2015

The BuzzCity Report Vol 5 Issue 1 - Jan 2015

Over the course of 2014 we delivered 321 billion ads, a growth of 19% from last year. This growth comes as advertiser trust in mobile grew together with our aggressive culling of fraudulent traffic.

The last year saw smartphones become a mainstream mobile surfing tool across our network and e-commerce grew in markets like India, Indonesia and Malaysia. We believe this will only increase as more surfers turn to 4G services in markets across our network.

Just as mobile has transformed online commerce for many, we see similar transformations in the travel industry. This report includes a survey on travel  that shows more than a quarter of mobile users now booking tickets on their mobiles.