January 06, 2015

Brands Take To Mobile

The last year also saw smartphones become a mainstream mobile surfing tool across our network. By the end of the first quarter, more than half the users on our network used smartphones. By January 2015, 66% of our audience is surfing with smartphones.

With mobile now the first screen in consumers lives — and a primary channel for brands to connect with consumers - advertisers need to take a consumer centric approach to their marketing programme for 2015.

Learn from a variety of brands who have accomplished their business goals in various through the line campaigns on the BuzzCity Ad Network.

South African Breweries : Castle Lite Lime (Sept 2014): South African Breweries takes advantage of digital’s through the line capabilities to take extra cold refreshment to the next level. The campaign utilized digital channels alongside TV and other above the line channels to reach a 42% of global adult drinkers under 34.

NestlĂ© : KitKat and Bar One (Aug 2014): NestlĂ©’s KitKat and Bar One entered the mobile advertising arena with the aim to increase product sales and to increase brand awareness. The campaign sought to reach a new target market by using a new channel of advertising.

National Police Force (POLRI)  Public Education Program- Indonesia (July 2014): Create national awareness for a public service program to promote safety and orderly behaviour among Indonesians during upcoming election .

MTN 67 mins for Mandela Concert - South Africa (July 2014): MTN brought South Africans together by hosting a free live streaming concert in celebration of Mandela Day. Users were given the chance to stream live and watch live performances by top African Musicians. BuzzCity was chosen as the perfect platform to run the campaign for cost effective targeting and reach.

Universal Music- Thailand (June 2014): Promote Universal Music Thailand and drive the purchase through iTunes store.

Hyundai Test Drive - Thailand (June 2014): The campaign garnered over 13 million impressions and led users to Hyundai Motor Thailand official Facebook and website.

Launch of OLX- Thailand (June 2014): OLX Thailand promoting their new name and drive users to their brand new marketplace through their mobile application.

AIS E-book Application - Thailand(May 2014): Increased Awareness for AIS New E-Book Application over a 1 month campaign .

Central One Card Mobile Application- Thailand (April 2014): Generate awareness for Central One Card mobile application and promoting the one card mobile application with free 100 credits .

Thailand Extreme Makeover by Tourism Authority of Thailand (April 2014):Thailand Extreme Makeover “Vote and Stand A Chance to Win” by Tourism Authority of Thailand .

Home Choice - South Africa (April 2014): The campaign proved to be successful for the advertiser, driving up mobile traffic to their website and getting repeat users from the premium Smartphone and Tablet user segment.

Leisure Books - South Africa (March 2014): Increased mobile traffic, site subscriptions and book sales to Leisure Books website through the use of BuzzCity Rich media expandable banners.