February 25, 2015

Targeting Ads for Relevance and Scale

By Manish Mishra, Chief Revenue Officer

Let's say that you're selling smartphones - or financial services or beer for that matter - in South Africa and you'd like to market your product to your core audience.  

You know that a majority of your consumers are male.  

If your budget is big enough, you might consider advertising on ESPN.

But wait, did you know that even ESPN - whose audience is 85% male - sees mobile as a great way to reach male consumers?

February 16, 2015

BuzzCity Tours: Jan – Mar 2015

BuzzCity, as always, will be at the forefront at several conferences, workshops, and seminars across the globe, and we hope to meet with you.

Below is the list of events where you can catch us at, along with the BuzzCity personnel that you can schedule a meetup with.

February 12, 2015

BuzzCity at Clickz Live Jakarta 2015

BuzzCity is proud to be the Gold sponsor at Clickz Live Jakarta 2015, happening on 24-25 March at Grand Hyatt Jakarta.

Our Chief Revenue Officer, Manish Mishra, will be sharing deep insights on the Indonesian consmer in “Mobile Advertising for Maximum Reach to Target Customers”.

Manish has worked closely with Brands and Agencies in scaling their campaigns across South East Asia, South Asia, the Middle East and Africa. His most recent challenge is to develop best practise strategies for brands across the BuzzCity Ad Network.

He is best positioned to share the latest on consumer attitudes and how Brands can make mobile advertising work for them. 

We look forward to seeing you there.

February 10, 2015

Online Shopping Routines - South Africa

By Nicholas Hodge, Country Manager, South Africa

Empowered by technology, consumers use every channel available to make purchasing decisions, particularly on mobile. This has led to the rise in online shopping in many markets, including South Africa.

There is clear growth of online shopping in South Africa and the number of online shoppers among our South African audience continues to rise. By Nov 2014, nearly three quarters of South African mobile surfers visit online shopping sitesIn a similar study in earlier in the year (April 2014) we found just as many South Africans shop with their PC’s (26%) as they do with mobiles (26%).

January 21, 2015

Publisher Update : Audience Profiles

By Evelyn Tay, Director, Publisher Alliance

From November 2014, Publisher accounts are supported with Audience Profiles to help each publisher put across content / services to the right people in the most effective way.

These profiles are derived from continuous sampling of visitors to each Publisher site (or application) and can be found in the Audience Profile selection from the dropdown menu.

January 19, 2015

Mobile & Travel 2015

By Hisham Isa, Vice President (Marketing)

The number of travellers - both business and pleasure - who are depending on their mobiles to make travel decisions and purchases is rapidly on the rise, according to findings from BuzzCity's latest survey of mobile users from 25 benchmark countries.

Not only are consumers using their phones to purchase tickets and book accommodation, they're also increasingly relying on their mobile devices for information and entertainment while on the road.

Some astute travel industry brands are already capitalising on this shift, thinking beyond their websites and purchase apps to how they can really engage consumers and improve their travel experiences. If you're in the travel industry and not already doing this, take note or risk losing market share in the year ahead.

January 14, 2015

Best Cities for Free WiFi - Jan 2015

Multi-channel surfing has resulted in higher demand for access among travellers and meeting this demand may yet be business critical for airports, hotels and public transport services.  In our latest report on Lifestyle : Mobile & Travel (pg. 21), free hotel wifi was one of the items 39% of travellers looked for, so the this recent news comes as no surprise. 

The BuzzCity Report Vol 5 Issue 1 - Jan 2015

Over the course of 2014 we delivered 321 billion ads, a growth of 19% from last year. This growth comes as advertiser trust in mobile grew together with our aggressive culling of fraudulent traffic.

The last year saw smartphones become a mainstream mobile surfing tool across our network and e-commerce grew in markets like India, Indonesia and Malaysia. We believe this will only increase as more surfers turn to 4G services in markets across our network.

Just as mobile has transformed online commerce for many, we see similar transformations in the travel industry. This report includes a survey on travel  that shows more than a quarter of mobile users now booking tickets on their mobiles.  

January 06, 2015

Brands Take To Mobile

The last year also saw smartphones become a mainstream mobile surfing tool across our network. By the end of the first quarter, more than half the users on our network used smartphones. By January 2015, 66% of our audience is surfing with smartphones.

With mobile now the first screen in consumers lives — and a primary channel for brands to connect with consumers - advertisers need to take a consumer centric approach to their marketing programme for 2015.

Learn from a variety of brands who have accomplished their business goals in various through the line campaigns on the BuzzCity Ad Network.