October 31, 2012

Christmas Tips for Advertisers

By Hisham Isa, Vice President (Marketing)

If you represent a brand or advertiser, you probably already have your holiday sales and marketing strategy in place.

But the unsteady economic situation in many markets could mean that you need to tweak and adjust your plans to better influence consumers.

Here are a few tips and reminders that we hope are timely. And in case you need some stats to back up a case for a stronger mobile presence, check out this companion post, "A Wireless World".

Adjapon Extends Reach with BuzzCity

Adjapon is to utilise BuzzCity’s complete suite of mobile display advertising offering for its clients’ campaigns to reach consumers in South East Asia, Middle East, Europe and the Americas.

October 30, 2012

A Wireless World

By Hisham Isa, Vice President (Marketing)

If mobile is not already an integral part of your marketing mix, it should be. Plain and simple.

But as you're planning your Christmas campaigns and looking towards 2013, think about this:

  • There are more than 6 billion mobile subscriptions worldwide.
  • No, not every one on this planet has a mobile handset yet. But we're getting close. Forrester Research estimates that 4.3 billion people own at least one handset. That's 3 out of every 5 people on the planet.
  • BuzzCity is on track to deliver twice as many mobile banners in 2012 as we did in 2011. Last year's figure: 126 billion. First nine months of this year: nearly 152 billion. More people are surfing the mobile internet and they're spending more time on it.

October 02, 2012

Market Update Q3 2012 : Mobile Advertising

In the third quarter of 2012, more than 55.2 billion ad banners were delivered across the entire network of more than 10,000 publisher sites, to reach more than 300 million unique users per month.

This is a quarterly growth of  7.9% with the top 20 countries delivering 81% of all banners served.