October 02, 2012

Market Update Q3 2012 : Mobile Advertising

In the third quarter of 2012, more than 55.2 billion ad banners were delivered across the entire network of more than 10,000 publisher sites, to reach more than 300 million unique users per month.

This is a quarterly growth of  7.9% with the top 20 countries delivering 81% of all banners served.
Among the top ranked markets are
  1. India         16.5 billion (ad banners)    (14% growth)
  2. Indonesia                7.6 bil    (14%)
  3. United States           2.9 bil    (13%)
  4. Nigeria                    2.4 bil    (22%)
  5. Saudi Arabia           1.6 bil    (27%)
  6. Canada                    1.6 bil    (21%)
  7. South Africa            1.5 bil    (-9%)
  8. Bangladesh              1.3 bil    (36%)
  9. Kenya                      1.3 bil    (39%)
  10. United Kingdom     1.2 bil    (-4%)
  11. Pakistan                  1.0 bil    (28%)
  12. Vietnam                  1.0 bil    (-22%)
  13. Malaysia                 0.8 bil    (0%)
  14. Thailand                 0.7 bil    (10%)
  15. Brazil                     0.7 bil    (12%)
  16. Turkey                   0.6 bil    (15%)
  17. Ghana                    0.6 bil    (29%)
  18. Costa Rica             0.5 bil    (14%)
  19. Mexico                  0.5 bil    (-20%)
  20. Sri Lanka               0.5 bil    (10%)    
During the third quarter, the average cost per click across the entire network was US$0.013 per click.
Notable in Q3:

  • India saw a third quarter of double digit growth and delivered more than 16 billion ads in Q3. This rise is also reflected in the overall growth of the South Asian audience. Bangladesh and Pakistan now join The Billion Club and Sri Lankan traffic has more than doubled in the last 9 months.
  • Demand for Indonesian audiences picked up by 14% as mobile content players gradually returned to the marketplace.
  • In Africa, Nigeria, South Africa and Kenya remain attractive to advertisers as new opportunities begin to emerge in Ghana. This market has seen active growth in the last 9 months and now serves more than half a billion ads per quarter.
Detailed monthly statistics are available at planner.buzzcity.com