August 10, 2013

Check out our new digs!

By Daniel Brandt, Sales Director (Europe)

When I first moved to Paris in 2011, the BuzzCity Ad Network was serving 33 billion banners a quarter worldwide. That number has basically doubled to 65 billion banners today, thanks in part to the growth we've seen across Europe and Latin America, the markets we cover from our office here in Paris.

This growth, as well as our bullish outlook going forward, has led us to expand our European team and move into a larger office. First, we opened a country office in London at the beginning of the year to manage the expanding UK market, which was previously handled from France. Then, this past week, my team and I moved into a larger space in Paris.

Our new office is in the 16th arrondisement and just a ten minute walk from the Eiffle Tower. Despite being close to this icon of France, the neighbourhood feels less touristy than our old place. I'm looking forward to trying out all the restaurants and cafes in the area. The ones I've visited so far are excellent!

August 01, 2013

Campaign Optimisation Tips: Publisher Targeting

By Nicolle Harding, Country Manager (South Africa)

As an advertiser, how do you get the best return on your investment?

There are a number of ways to optimise a mobile campaign.

But unlike print, radio, TV and direct mail, these tricks of the trade require companies to take a more engaged approach. We find that “Activist Advertisers” – those who test and consistently monitor an ad's performance then make adjustments accordingly – get the best results.

Your ads will likely perform better, for example, on one site or app than another. But in a 'blind network' like BuzzCity, where advertisers do not directly choose the mobile sites where their ads appear, how can you direct your ads to sites where consumers are most likely to show interest?

One of BuzzCity's newest tools, Publisher Targeting, allows you to do just that – by excluding sites and apps that aren't converting for you.  Let me walk you through it . . .