By Daniel Brandt, Sales Director (Europe)
When I first moved to Paris in 2011, the BuzzCity Ad Network was serving 33 billion banners a quarter worldwide. That number has basically doubled to 65 billion banners today, thanks in part to the growth we've seen across Europe and Latin America, the markets we cover from our office here in Paris.
This growth, as well as our bullish outlook going forward, has led us to expand our European team and move into a larger office. First, we opened a country office in London at the beginning of the year to manage the expanding UK market, which was previously handled from France. Then, this past week, my team and I moved into a larger space in Paris.
Our new office is in the 16th arrondisement and just a ten minute walk from the Eiffle Tower. Despite being close to this icon of France, the neighbourhood feels less touristy than our old place. I'm looking forward to trying out all the restaurants and cafes in the area. The ones I've visited so far are excellent!
When I first moved to Paris in 2011, the BuzzCity Ad Network was serving 33 billion banners a quarter worldwide. That number has basically doubled to 65 billion banners today, thanks in part to the growth we've seen across Europe and Latin America, the markets we cover from our office here in Paris.
This growth, as well as our bullish outlook going forward, has led us to expand our European team and move into a larger office. First, we opened a country office in London at the beginning of the year to manage the expanding UK market, which was previously handled from France. Then, this past week, my team and I moved into a larger space in Paris.
Our new office is in the 16th arrondisement and just a ten minute walk from the Eiffle Tower. Despite being close to this icon of France, the neighbourhood feels less touristy than our old place. I'm looking forward to trying out all the restaurants and cafes in the area. The ones I've visited so far are excellent!
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| 27 Rue Nicolo, BuzzCity's new Parisian home |
The new office is also three times as big and gives us the flexibility to meet the rising demands of the business and our clients. We need the space. Mobile ad revenue grew more than 80% worldwide in 2012 to nearly US$9 billion, according to the Interactive Advertising Bureau (IAB). Some of the fastest growth is in Europe (69 - 91%) and Latin America (71%).
Meanwhile media mergers, like the recent US$35 billion tie-up between Omnicom and Publicis, are being driven by opportunities in emerging markets like Eastern Europe and Latin America. "Marketers are opening their wallets in the hope of luring customers from among the world's emerging middle class," writes the Financial Times's Emily Steel. Here in Paris, we're set up to service large agencies. Plus our self-service platform works well for media buyers.
We work closely with our clientele to provide them with the first-class support they require and deserve. If you're planning a trip to Paris - or work here already - give us a call and we'd be happy to meet up with you for a cafe creme or glass of great French wine in our new neighbourhoud.
BuzzCity's new Europe headquarters is located at 27 Rue Nicolo, Paris 75016. You can also call me at +33 609 019 421.
Meanwhile media mergers, like the recent US$35 billion tie-up between Omnicom and Publicis, are being driven by opportunities in emerging markets like Eastern Europe and Latin America. "Marketers are opening their wallets in the hope of luring customers from among the world's emerging middle class," writes the Financial Times's Emily Steel. Here in Paris, we're set up to service large agencies. Plus our self-service platform works well for media buyers.
We work closely with our clientele to provide them with the first-class support they require and deserve. If you're planning a trip to Paris - or work here already - give us a call and we'd be happy to meet up with you for a cafe creme or glass of great French wine in our new neighbourhoud.
BuzzCity's new Europe headquarters is located at 27 Rue Nicolo, Paris 75016. You can also call me at +33 609 019 421.
The closest Metro stations are Trocadero and La Muette. From either of these stations, you can reach our office by walking along Avenue Paul Doumer.
