October 12, 2011

The BuzzCity Report ( Volume 1 Issue 4 )

In the third quarter of 2011, our network grew by 11%, and served a total of 33.7 billion ads worldwide. We’ve already exceeded the number of ads served in the whole of 2010, and are well on track to double last year’s performance.

In addition to the regular roundup of stats and analytics, we focus on the practical lessons particularly aimed at smaller businesses. Our feature section is a primer on ‘Mobilizing your Business’ and our Media Insight section shows how you can effectively make use of social networking to promote a local business. Please click here to download the full report.

October 11, 2011

Best Practices and Tips for BuzzCity Publishers

By Delynn Ho, VP Sales

BuzzCity has passed an important milestone: our advertising network now averages over 10 billion impressions every month, thanks in part to a growing number of small individual publishers.

Take Indonesia, for example.  As in all our markets, the average cost per click is a function of advertiser demand and publisher supply. At the moment, the average CPC in Indonesia is about 4 US cents. So if you figure a site gets 5000 clicks -- a decent amount for an entrepreneur or hobbyist -- that's US $200.

So, how do YOU cash in? Well, in my last article, I wrote about the mechanics of how to become a publisher. This week, I'd like to share some tips that will help you make money and best practices that will keep your readers and visitors happy.