August 17, 2012

Adopting to the Latest Android

By Allen Umali, BuzzCity Executive Producer

Google recently released the latest version of its Android mobile operating system. Android 4.1 - codenamed "Jelly Bean" - has a number of new features including voice search (Google's version of 'Siri') and tap technology for transferring photos between phones. It's also faster, more responsive and less likely to crash.

But if you are a developer, ad agency or brand, heed these words:

Before you rush onto the Jelly Bean Bandwagon . . . don't.

At least not yet. Here's why: