June 26, 2013

Starting A Campaign with BuzzCity: FAQs

Here are some of the most frequently asked questions we receive from people starting a campaign on the BuzzCity Advertising Network. If you have a question, please let us know.

Q: What is dynamic bidding?  
In the mobile world, advertisers bid to place ads on publisher sites. Starting bids can be as low as one US cent per click. Publishers meanwhile set a “sell” price for ads that appear on their sites. 

Your bid should reflect the maximum cost per click you are willing to pay for each country. The higher you bid, the more likely your ad will be placed on a page that receives frequent views. However don't worry, you can't be over-charged. The system will only bid enough for you to be awarded the click at the closest competing value. This means that you will only pay one cent over the less competitive bid and your campaign may receive more clicks that anticipated. This is dependent on the competition in the network for the desired inventory. 

BuzzCity also publishes a Campaign Planner – which you can access from your online campaign page – with recommendations on how much to bid for ads in each country in our network. These recommendations are updated monthly, and based on latest month's campaign activities. 

Q: What Content Channels does BuzzCity offer? 

BuzzCity has divided our content channels into several segments:

Network Channels

  • Mobile Community 
  • Mobile Content 
 Brand Safe Channels
  • Mobile Portal 
  • News and Information 
  • Entertainment and Lifestyle 
  • Utilities 
Other Channels
  • Adult 
  • Glamour and Dating
Please note that all adverts are vetted prior to activating. All adverts targeting brand safe channels need to qualify as a brand safe advert and will be blocked if they don’t meet the criteria. 

Q: How do I calculate out my daily budget?

Simply take your overall budget and divide this by the number of days your campaign is running.

Q: Can I change my daily budget once my campaign has started?

Yes, just remember that this will impact the completion date of your campaign. If the budget is set too low, it may not complete in time.  
Q: If I have an adult or glamour and dating campaign will I be able to target other channels?  

No, you will only be able to target the allocated channel. In addition to this, you will need to create a separate account for other types of campaigns that are not adult, glamour or dating.

Q: How do I top up my account with my accumulated publisher revenue? 
 Click on the “Top Up Now” button under the “Ads Balance” tab. Under the “More Ways to Top UP” section, select “Top Up From Earnings”.

Click to Enlarge
Q: Do I need to send proof of payment for a manual top-up?

Please fax the proof of payment to: (+65) 6395 3711, this number is also supplied on the form that needs to be completed.

Q: Can my daily budget be less than US$ 5/day?

No the minimum daily budget is US$ 5. The entire system works in USD.

Q: Can my CPC bid be less than US$ 0.01?

No the minimum CPC bid is US$ 0.01. the entire system works in USD.