June 26, 2013

Starting a Campaign with BuzzCity

Advertisers now have a diverse array of mobile tools to choose from to connect their messages and interactions with consumers thanks to advancements in mobile. Display advertising on mobile is one of these tactics and has been successfully used by advertisers to drive brand awareness, purchases, and loyalty. 

Here's a quick guide on how to setup a mobile campaign on BuzzCity in a few easy steps.

Step 1: Create an Online Account
Simply go to www.buzzcity.com and click “Sign Up Now” in the top right hand corner. 

Create Account

Step 2: Fill in your account details
You'll be asked to submit a password and enter your company name, address and contact details. 

Most of the communication you will receive from BuzzCity will be via email, so please ensure this is correct. A verification email will be sent to you. 

Enter Account Details

Step 3: Load Ad Funds
This can be done at any point in the process. However, as this is your first top up, there may be a delay with the funds reflecting in your account as we verify your details and payment. Payment can be made with any major credit card, via PayPal or bank transfer. If you are a publisher as well as an advertiser, you can also easily top up your spending account with accumulated revenue. 

Simply select the “Advertiser” button on the main navigation bar. This will take you to the page below: 

Load Ad Funds

Step 4: Create Your Campaign
On the advertiser tab on the main navigation bar select “My Campaigns” from the drop down menu. 

Create Campaign

This will bring up the campaign creation page where you will be able to control the following campaign parameters:

  1. Ad Spend
  2. Daily Budget
  3. Dynamic Bid Price
  4. Campaign Duration (start and end date)
  5. Content Channels
  6. Target Countries
  7. Target Smart or Feature Phones and Tablets, Operating Systems, Devices, IP’s and Handsets
On this page, you'll also upload your banners (graphic and/or text) and the click through URL. Please ensure you include the full URL. 

Set Campaign Parameters

As we work on GMT+8, should you wish for your campaign to run over certain times please remember to change the time zone selecting the “Time”. The system will automatically calculate what your selected time is in GMT+8 and set this in the campaign. 

Step 5: Press Submit
Once you have submitted your campaign it will go through ads approval and be set live. Please note this could take up to 48 hours, however normally takes only a few hours. 

Related Links :  

  1. Starting a Campaign with BuzzCity : FAQ's
  2. So, What are Rich Media Ads ?