July 15, 2013

The BuzzCity Report Volume 3 Issue 3

The latest edition of The BuzzCity Report is now available. 

In the last six months we’ve reported on the improved consumer trust in mCommerce and how this may yet outpace mobile entertainment in 2013. Despite closures in high-street retailing in many markets early this year, reports have since surfaced pointing to the rise of mobile commerce. Not surprisingly, we also saw an increase in mobile ad spends across numerous industry sectors. Advertisers included Media, Airlines, Fast Food Chains, Banking, Education and Property.

Over this period, our network delivered more than 125 billion paid ads, this is 60% of all ads served in 2012 as consumer and advertiser activity continues to increase on the mobile Internet.

Among the Top Markets in the first quarter are:-
  1. India 18 billion ad impressions
  2. Indonesia 10.0 bil
  3. South Africa 3.2 bil
  4. Saudi Arabia 2.2 bil
  5. United States 2.1 bil
  6. Nigeria 2.1 bil
  7. United Kingdom 1.9 bil

In this issue we and offer insights into developing a long term mobile strategy and again identify those hotspots that we believe will continue to attract advertiser interest in the coming months.

For more details, please download the report or the summarised infographic.