September 21, 2011

Earning Money as a BuzzCity Publisher

By Delynn Ho, VP Sales

The BuzzCity Ad Network enables mobile website publishers and application developers to monetise their content with advertisements. Partners earn a share of the revenue for each ad clicked while retaining complete control over how and where the ads appear.

So if you've created a mobile site - whether it's to talk about sports, music or share your views on everyday life -- and you'd like to make some money, this blog entry is for you.  Today, we're going to walk you through the basics of becoming a BuzzCity Publisher and answer some commonly asked questions about payments.

Anyone can become a publisher in just a few easy steps.

First, you just need to sign up! Simply go to to register. We'll then assign you a unique partner ID (which you'll need to use in a moment to place ads on your site). Your partner ID is the numeric code next to your account name and it looks like this (click on the image to make it bigger):

Now we need to know about your mobi-site and what sorts of ads you'd like to run.

You'll need to give us your site URL and select the best description (channel) of your site. Most publishers usually want advertisers whose messages are appropriate for their visitors, so give some thought to your advertiser categories. There are five choices:

If you run a mobile site with local news, for example, you may want to choose advertisers from the Brand and Mobile Content categories. Please take note -- choosing all the available categories does not guarantee higher earnings.

Next, you need to place an AD CODE on your site. This is easy to do. Most publishers prefer to run graphical banners. Here's the code you need:

<a href="">
<img src=" & get=mweb" alt="" </a>

Change the XXXX to the number in your partner ID (just the numbers), then paste the ad code into the html of the page where you want ads to appear. This is just like copying an “embed video” code from a site like YouTube.

Now an ad like this will appear on your site:

And that's it! Please note that clicking on this banner from a PC won't cost the advertiser nor will it earn money for a publisher.  Our system only counts clicks made from a mobile device.

Let's move now to one of the most popular questions . . .

Once your earnings reach US$200, we pay you!

To see if things are going well, your publisher site statistics can be a useful tool:

Ideally your stats should show that a lot of banners are being displayed and clicked on by visitors.

Becoming a publisher is easy but mistakes do happen! Sometimes publishers mistakenly describe their site and select the wrong adverstisers. We get complaints from both parties when this happens. To address this issue, new publishers are put under a brief observation period. This helps us categorize sites appropriately and fix little errors like these. While we wait for the end of the observation period before making any payments, you'll of course still be paid for ads that are clicked on during this time. We'll issue your first cheque on the last day of the following month after your account reaches US$200.

In the meantime, please be sure to fill out the payment details on the registration page. You'd be surprised by how many times we've had to delay payment, simply because publishers haven't told us where to send the money.

Tips and Best Practices, including how to drive traffic to your site and insights on how we handle fraudulent clicks. Until then, keep in mind that publishers with interesting content and who choose ads best suited to their audience will make the most money.

Some publishers like to place text ads on their site. While this is a relatively simple task, it requires some skill with coding, specifically something called the Hypertext Transfer Protocol.  More information can be found on our publisher wiki

Related Article
"Best Practices and Tips for BuzzCity Publishers"