One of the most common misperceptions about mobile advertising -- among ad agencies and brands -- is that you need to craft an entirely new campaign to fit the mobile medium and properly target mobile consumers.
August 23, 2009
MOBILE AS PART OF THE AD MIX ( AND FIGHTING DRUGS)
By Delynn Ho, Regional Director, Southeast Asia
One of the most common misperceptions about mobile advertising -- among ad agencies and brands -- is that you need to craft an entirely new campaign to fit the mobile medium and properly target mobile consumers.
But the truth is it's not hard at all to tweak your existing collateral for viewing on mobile devices. The Office of Narcotics Control Board (ONCB) is running ads across the BuzzCity Advertising Network to increase the agency's profile, raise awareness of drug trafficking and engage the Thai public in a campaign to help protect their own communities. The mobile ads are part of an integrated campaign that includes outdoor billboards, radio, TV and the internet.
One of the most common misperceptions about mobile advertising -- among ad agencies and brands -- is that you need to craft an entirely new campaign to fit the mobile medium and properly target mobile consumers.
Labels:
case study,
Delynn Ho
August 12, 2009
APPLICATIONS ARE NOT MEDIA
By Lai Kok Fung, BuzzCity CEO
Mobile companies are placing their bets now on whether applications or browsers will be the cornerstone of your mobile experience. Discussion within the industry is intense as carriers, developers, phone makers and internet giants like Google and Microsoft vie for market share and a spot at the top of your mobile speed dial list.
Mobile companies are placing their bets now on whether applications or browsers will be the cornerstone of your mobile experience. Discussion within the industry is intense as carriers, developers, phone makers and internet giants like Google and Microsoft vie for market share and a spot at the top of your mobile speed dial list.
Labels:
Lai Kok Fung
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