By Delynn Ho, VP Sales
Our partners spoke and we listened. In this case, mobile application publishers said they don't like losing eyeballs. Unless, Je tells me, it's part of a really rad game like Inferi Dii. But when it comes to users exiting an app because they've clicked on a banner ad, that's not so cool.
So, please allow me to introduce m-Ads . . . banner ads that open inside an application.
By Delynn Ho, VP Sales
Here at BuzCity, we've noticed that travel and hospitality providers are increasingly turning to mobile to market services and interact with customers. In previous entries, we've already looked at how carriers – like SriLankan Airlines and Malaysia Airlines – have been using mobile to sell tickets, track bags and more.
But what about after the flight?
This week, we look at a mobile campaign run by Hotels.com, which – as the name probably tells you – is a platform for travelers to find a place to stay.
