In addition to the regular roundup of stats and analytics, we focus on the practical lessons particularly aimed at smaller businesses. Our feature section is a primer on ‘Mobilizing your Business’ and our Media Insight section shows how you can effectively make use of social networking to promote a local business. Please click here to download the full report.
October 12, 2011
The BuzzCity Report ( Volume 1 Issue 4 )
In addition to the regular roundup of stats and analytics, we focus on the practical lessons particularly aimed at smaller businesses. Our feature section is a primer on ‘Mobilizing your Business’ and our Media Insight section shows how you can effectively make use of social networking to promote a local business. Please click here to download the full report.
October 11, 2011
Best Practices and Tips for BuzzCity Publishers
By Delynn Ho, VP Sales
BuzzCity has passed an important milestone: our advertising network now averages over 10 billion impressions every month, thanks in part to a growing number of small individual publishers.
Take Indonesia, for example. As in all our markets, the average cost per click is a function of advertiser demand and publisher supply. At the moment, the average CPC in Indonesia is about 4 US cents. So if you figure a site gets 5000 clicks -- a decent amount for an entrepreneur or hobbyist -- that's US $200.
So, how do YOU cash in? Well, in my last article, I wrote about the mechanics of how to become a publisher. This week, I'd like to share some tips that will help you make money and best practices that will keep your readers and visitors happy.
BuzzCity has passed an important milestone: our advertising network now averages over 10 billion impressions every month, thanks in part to a growing number of small individual publishers.
Take Indonesia, for example. As in all our markets, the average cost per click is a function of advertiser demand and publisher supply. At the moment, the average CPC in Indonesia is about 4 US cents. So if you figure a site gets 5000 clicks -- a decent amount for an entrepreneur or hobbyist -- that's US $200.
So, how do YOU cash in? Well, in my last article, I wrote about the mechanics of how to become a publisher. This week, I'd like to share some tips that will help you make money and best practices that will keep your readers and visitors happy.
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