India 2012

By Manish Mishra, VP Business Development and Country Manager (India)

It would be difficult to overstate the tremendous growth in India's mobile market over the past few years . . . and the increasingly important role mobile plays in retail advertising.

Whether you want to see a preview of the latest Bollywood film, check out a new car or go shopping, you can do it from an Indian phone.

Thanks in part to increased penetration and cheaper smartphones, m-Commerce is becoming more accepted everyday. But unlike a few years ago when Indian mobile ads mainly promoted direct sales, marketing and branding is back!

Mobile in the Moment of Truth

By Hisham Isa, Vice President (Marketing)

When does a consumer decide to make a purchase?

Increasingly, this 'moment of truth' is occurring on mobile.

And brands that don't actively use the medium to engage consumers - by providing information and sparking conversations about products, as well as ways to buy them - are under-performing and losing sales.

It's that simple.