It's that time of year again . . . time for holiday parties and annual budgets . . . and time to pull BuzzCity's Crystal Ball out of the desk drawer, dust it off and have a look at 2014.
(Sorry to mix the work metaphors with the play, but it seems appropriate for those of us in the mobile industry. After all, we're using our phones on a daily basis now for everything from reading office memos and replying to emails to watching viral videos and buying theatre tickets.)
This year, we're going to keep it simple. Just two main predictions:
1. Many Channels, Mobile First
2. MobileMoney Becomes Commonplace - Everywhere!
If you're a close follower of the GammaLife blog, you'll know that we've been writing about the prevalence of mobile commerce & mobile payments -- as well as a mulit-device, multi-channel world -- for some time. But these two trends are only going to become stronger in the year ahead, as they shape our industry - and consumers' lives.