By Manish Mishra, Vice President (Sales)
"Gone in a Flash Sale: 3 Great Offers Only Today" screams an ad on one of India's most popular online shopping sites, Flipkart. "Exclusive Offers on the Mobile App".
"37% off on Mobile, 38% off on Mobile App" reads the copy on Myntra amidst images of clothing and accessories.
“Download Snapdeal Mobile App and Get Exclusive Offers” reads a promotional banner at the top of Snapdeal's home page.
India is undergoing a shopping revolution, driven by the proliferation of smartphones and affordable broadband. It's hard to understate the impact that mobile is having on consumer purchases and decisions.
In collaboration with the Mobile Marketing Association, BuzzCity recently conducted a consumer survey of nearly 3600 mobile users from 26 countries. In India, we found that nearly half of mobile users make purchases online and another 13% 'window shop' on the internet before going to physical stores.
The rapidly changing marketplace is having a big impact on companies and consumers alike.