MOBILE ADVERTISING INDEX (Q3-08)

Here's the latest data from BuzzCity's quarterly Mobile Advertising Index, which monitors the growth of the mobile internet. From July to September 2008, we delivered approximately 5.4 billion banners, up 38% from the previous quarter. While this growth rate is down a bit from the last survey, we are noticing more depth in the marketplace. Twenty-three markets now top the 10 million banners per month mark, up from 12 such markets in the first quarter.   

The Top Ten

1. Indonesia : 1.8 billion (+47%)
2. India : 660 million (-1%)
3. South Africa : 540 million (-7%)
4. Kenya : 299 million (+91%)
5. United States : 261 million (+37%)
6. Bangladesh : 134 million (+71%)
7. Libya : 103 million (+1640%)
8. Tanzania : 114 million (+30%)
9. Romania : 103 million (+43%)
10. Egypt : 98 million (+76%)


By the end of September '08, Indonesia, India, South Africa, Kenya and USA each delivered 100 million banners to their respective audiences. Notable among the Top 10 is Libya which has had a phenomenal growth of 1,640% just in Q3 2008.

For more details, please download the Mobile Advertising Index (Q3 – 08) here.