SHIOK, TAK SHIOK!

by Michael Switow, Guest Blogger

Shiok: A Singaporean English colloquial expression denoting extreme pleasure of the highest quality. Derived from either Malay or the Punjabi “shauk”.

Tak Shiok: The opposite of Shiok.
 

“What's Hot, What's Not? That's the million dollar question,” TheMobileGamer CEO Alvin Yap told participants at BuzzCity's Developer Garage and Marketing Roundtable. Identify the right trends – avoid the pitfalls – and you're on the road to success. Well, to paraphrase Yap, here's my Top Ten List from the event of what's “damn shiok!” – and what's not.

FINE-TUNING A CAMPAIGN

By Delynn Ho, Regional Director, Southeast Asia

An advertiser on the BuzzCity Mobile Network recently launched a campaign to promote a free music service. “Free MP3 Downloads” read the banner, which attracted 150,000 views a day and a 1.89 percent click-through rate. At first glance, these are great numbers. But the campaign experienced only a 5 – 7 percent conversion rate. Out of 20 people clicking on the FREE MUSIC! banner, up to 19 were walking away without closing the deal.

What went wrong?

MOBILE ADVERTISING INDEX (Q1-09)

We're happy to report that more advertisers are budgeting for and running mobile internet campaigns. According to the latest BuzzCity Mobile Advertising Index, the BuzzCity network delivered 8.5 billion paid advertising banners in Q1 '09, an increase of 11% over the previous quarter.