April 08, 2009

MOBILE ADVERTISING INDEX (Q1-09)

We're happy to report that more advertisers are budgeting for and running mobile internet campaigns. According to the latest BuzzCity Mobile Advertising Index, the BuzzCity network delivered 8.5 billion paid advertising banners in Q1 '09, an increase of 11% over the previous quarter.
The top 10 countries by the number of paid advertising banners delivered in each:

1. Indonesia: 4.4 billion (23% growth)
2. India: 842 million (16%)
3. United States: 527 million (38%)
4. South Africa: 428 million (-8 %)
5. Egypt: 162 million (8 % )
6. Romania: 161 million (9 %)
7. China: 130 million ( 67% )
8. Philippines: 125 million (8 %)
9. United Kingdom: 113 million (54 %)
10. Bangladesh: 112 million (-16 %)

Growth and usage of the mobile internet in the first quarter was particularly strong in China (67%), United Kingdom (54%), United States (38%) and Indonesia (23%).

The United Kingdom is in the Top 10 for the first time and joins Romania in representing Europe, suggesting an increase in off-portal activity and the prospect of more advertiser interest. Italy, Spain, Sweden and France all recorded double digit growth on the Q4 2008 figures.

Click here to download the detailed report.