TOP TEN BRANDS ON MOBILE

Results from our latest survey are out and the top 10 brands among mobile internet users are:

1. KFC
2. McDonald's
3. Sony
4. Nestlé
5. Samsung
6. Nokia
7. LG
8. Coca-Cola
9. Panasonic
10. Philips

More than half of all mobile users say they'll recommend a brand that they like to their peers. However only 4% say they'll do so in reaction to a specific sales promotion.

How does this affect promotional campaigns,particularly those that incentivise people to "Refer-a-Friend" or "Get-a-Freebie"?

They'll need to dig deep to find that 4%. Campaigns that have clearly identified a brand's promise and performance, on the other hand, are likely to inspire the advocate in the user.

More detailed results are available for download here.