More than half of all mobile users say they'll recommend a brand that they like to their peers. However only 4% say they'll do so in reaction to a specific sales promotion.
How does this affect promotional campaigns,particularly those that incentivise people to "Refer-a-Friend" or "Get-a-Freebie"?
They'll need to dig deep to find that 4%. Campaigns that have clearly identified a brand's promise and performance, on the other hand, are likely to inspire the advocate in the user.
More detailed results are available for download here.