January 20, 2011

Mobile Advertising Index (Q4 2010)

2010 saw a huge growth of the mobile internet as more users took advantage of cheaper data rates and much improved handsets. Our ad network grew by over 90% compared to 2009 and advertiser campaigns have also increased.

More than 2500 advertisers ran campaigns and increased their expenditure in several key markets.

India continued on its growth curve – in Q4 more than four billion ads were delivered to Indian audiences - and for the first time outpaced Indonesia to secure the number one spot.

The top 5 most active countries in Q4 were:

  1. India : 4 billion impressions served
  2. Indonesia : 3.0 billion impressions served
  3. United States : 1.1 billion impressions served
  4. South Africa : 0.9 billion impressions served
  5. Kenya : 0.5 billion impressions served.
To view the report in full, please visit the Reports section of the BuzzCity website.