The BuzzCity Report - Volume 2 Issue 2

The latest edition of The BuzzCity Report is now available. In Q1’12, more than 45 billion ad banners were delivered across the entire network. This is a quarter-on-quarter increase of 16% with the top 20 countries delivering 77% (35.0 billion) of all banners served.

The Top five countries are

1. India    11,198,095,486 (banners served)
2. Indonesia    6,137,166,633
3. United States    2,800,350,421
4. Nigeria    1,773,096,511
5. South Africa    1,313,586,148

As always, we’ve included a round-up of our detailed statistics and analytics, allowing you to see the trends and forces that are shaping the mobile ecosystem. 

Please download the full report here.

Top Phones : March 2012

By the end of March 2012, the global distribution of mobile phones across our network is as follows. 

1. Nokia    (47.7%)    continues to dominate but is 3.3%   down from last month.
2. Samsung (14.4%) continues to grow its market share and grew another 1.8%.
3. White Box Phones make up 9.6% (0.9% up) of global usage
4. Blackberry (8.6%) is -1.3% down, and 
5. Apple (6.9%) increased by another 0.4%

Over the Top

By Hisham Isa, Vice President (Marketing)

As Mobile Commerce takes centre stage, two related and recurring topics are likely to dominate discussions in the mobile industry over the next year: Fragmentation and Over-the-Top services.

• Which mobile platform and mobile device will be the preferred choice of consumers?
• How will they pay for services?
• And how will carriers adapt?

The demand for mobile content keeps growing.  There are more and more ways to view it.  And this is attracting more players into the game . . .  often in ways that appear to threaten the costs and earnings of carriers.

Platform Wars

By Hisham Isa, Vice President (Marketing)

Kindles, iPads, Galaxy smartphones, MAUI, HTML5, iOS, Android, Windows 8 . . . so many choices, so much more work to cater for them all.  Can't we just have a one-size-fits-all solution?

A simple straight-forward answer would enable developers and advertisers to get a better night's rest . . . . or at least cut back a bit on their working hours.

But that's not going to happen.

Fragmentation is going to rule for at least another year.

mCommerce 2012

by Hisham Isa, Vice President (Marketing)

Even with a generic feature phone from a company like Zen Mobile in India or MTK Mobiles in China, I can easily go online to check train schedules, buy tickets and shop for a variety of items from ringtones to hardback books.

Mobile Commerce is a major factor driving growth in the mobile industry right now, from the time that consumers spend online to the number of ads served every day.

In a BuzzCity survey of seventeen countries across four continents, one-quarter of respondents say they conduct a mobile transaction every day.

But carriers and advertisers are largely neglecting two key market segments: women and 'mature' users, particularly those over the age of 35.