Top Phones : March 2012

By the end of March 2012, the global distribution of mobile phones across our network is as follows. 

1. Nokia    (47.7%)    continues to dominate but is 3.3%   down from last month.
2. Samsung (14.4%) continues to grow its market share and grew another 1.8%.
3. White Box Phones make up 9.6% (0.9% up) of global usage
4. Blackberry (8.6%) is -1.3% down, and 
5. Apple (6.9%) increased by another 0.4%

As with other market observers, our network continues to see the growth of smartphones. Those based on Android, iOS and BlackBerry OS made up at least 25% of traffic 

1. Symbian OS    (30%)
2. Nokia S40    (20%)
3. Android        (11%)
4. iPhone OS     (7%)
5. MTK / Nucleus OS (7%)
6. Blackberry OS     (7%)

Additionally, at least 7% of traffic come from Nokia smartphones based on variants of the Symbian OS. 

Countries with a high smartphone (including Nokia smartphones) penetration are :-

1. Netherlands    72%
2. United Kingdom    70%
3. Australia    57%
4. Austria        56%
5. Korea         56%
6. Spain        49%
7. United States    41%
8. Germany        41%
9. Italy        38%
10. Singapore    37%
11. Saudi Arabia    33%
12. China        32%
13. France        28%
14. Mexico        27%
15. Venezuela    27%
16. Thailand    25%
17. South Africa    24%

The highlighted countries above are among our top 10 markets in terms of traffic. If smartphone usage is to drive yet more mCommerce activities, then these markets are in a good position for growth. Significant portions of their surfers use smartphones and these are very active surfers, indeed, generating more than one billion ads per quarter in each country.