Case Study : Mobile Industry - Product Launches

Mobile ownership, content consumption and advertiser activity is all on the rise. More than 13 markets across the BuzzCity Network now serve a billion paid ads or more every quarter. Overall, in the first quarter of 2013, our network grew 36% year-on-year.

As consumers spend more time on their phones, businesses in the mobile space - including operators and manufacturers - have been among the first to take advantage of this growth by creating new products and publicising the launches via mobile. For example . . .

1. Handset manufacturer Nokia runs a number of campaigns to promote their Asha and Lumia products via local advertising agencies.  
2. For Lava (India), mobile was a key component in their overall communications programme when they launched their Xolo range of premium Android Handsets.
3. Nokia (Indonesia) draws on the content hungry consumer to build engagement and awareness via its OVI Store.

Mobile media consumption appears to be an addictive activity — consumers access more media than they otherwise would and advertisers are taking advantage of this. 

News content is one sector, in particular, that is rapidly growing.  Telcos are enabling news in various formats as the business opportunity evolves, as you can see for example in the Vodafone Mobile TV banner above.


Related Case Studies:- 

1. The Lumia campaign in Vietnam.