Mobile ownership, content consumption and advertiser activity is all on the rise. More than 13 markets across the BuzzCity Network now serve a billion paid ads or more every quarter. Overall, in the first quarter of 2013, our network grew 36% year-on-year.
As consumers spend more time on their phones, businesses in the mobile space - including operators and manufacturers - have been among the first to take advantage of this growth by creating new products and publicising the launches via mobile. For example . . .
- Handset manufacturer Nokia runs a number of campaigns to promote their Asha and Lumia products via local advertising agencies.
- For Lava (India), mobile was a key component in their overall communications programme when they launched their Xolo range of premium Android Handsets.
- Nokia (Indonesia) draws on the content hungry consumer to build engagement and awareness via its OVI Store.
Related Case Studies:-
- The Lumia campaign in Vietnam.